Go-to-Market Strategy Workshop 2nd edition - 24.08.

You have already talked to first potential customers and now want to turn your insights into a clear go-to-market (GTM) strategy?
Then we warmly invite you to join our Go-to-Market Strategy Workshop – Deep Dive Session.

This workshop is the follow-up format in our GTM series and focuses on startups that are already in contact with first customers and want to sharpen their GTM strategy based on real feedback.

Please note:
This workshop is only open to ESA BIC Hessen incubatees and alumni. Please note: It is only possible to have two team members from each startup.

What to Expect

In this intensive, practice-oriented day we will:

• Dive deeper into your individual GTM strategy
• Review and sharpen your customer acquisition process
• Discuss your key learnings, fails and best practices
• Provide structured feedback from your peers and one GTM expert

Each startup will have time to present its current GTM approach and receive questions and feedback in a joint discussion round, with approx. 20 minutes per team, including presentation and discussion.

Topics

We will focus on the concrete implementation of your go-to-market strategy, including:

• Refining your target groups, value proposition and positioning
• Reviewing channels and sales approach based on your first customer conversations
• Translating insights into an execution roadmap with clear priorities and KPIs
• Identifying gaps, risks and next experiments in your GTM